Technology & the French thoughts

Technology & the French thoughts ; technology as pure speed (Virilio), technology as simulation (Baudrillard), the rhetoric of technology (Barthes), technology as a desiring-machine (Deleuze & Guattari), technology as aesthetics (Lyotard) and technologies of subjectivity(Foucault)…

French discourse on technology begins with the violent exteriorization of the self, actually producing an eerie and disturbing account of cynical technology. Of technology, that is, in its fully aestheticized phase where speaking means the rhetoric machine, where living means simulation, where the self is a desiring-machine, and where feeling is a rhizomatic network…

- [The Possessed Individual] by Arthur Kroker, 1992